About the Brand
Van Heusen consumers are leaders for whom elegance and style are not just fads, but a philosophy. The newly launched women’s handbags range is modern, minimalistic and timeless in design and is distinguished by high quality with a sincere effort to realize the countless impulses of the present-day woman.
Van Heusen bags are for the smart and sophisticated women of today. The collection fuses the best of international designs with modern functional forms and signature Van Heusen aesthetics. The collection delivers trendy fashionable bags for a wide variety of occasions and the multiple worlds of women. Our bags are the best blend of form and function to create fashion bags for ‘every woman – every time’”.
Each bag is thoughtfully designed to be paired with sharp aesthetics of Van Heusen’s women range – be it fusion formals, day casuals, fusion or evening collections”.
The latest ‘Carry Your World’ campaign celebrates a woman’s everyday multi-dimensional brilliance. The new line of women’s handbags labelled as ‘Carry Your World’, enables the brand to reach young women, who are successfully juggling different roles in their everyday lives. The bag, like a perfect companion, signifies her force multiplier, a catalyst and a productivity tool in which she could literally carry her world.
“Carry Your World” is based on market research undertaken with women across different walks of life. The industry insights reveal that every woman likes to carry her world throughout the day, be it office, lunch or night out as a permanent partner. Based on these findings, the brand launched a range of uniquely designed handbags that blends fashion, innovation and mobility all in one go!